A fee complaint is generally the aftermath of a more significant issue with the patient’s overall satisfaction with their care, you as their dentist, and how their grievances have been handled.
Any customer complaint handling plan aims to intervene before the customer feels their only recourse is a board action or lawsuit. Early identification of the dissatisfied patient interrupts the accumulation of complaints and possible filings of a lawsuit or board action.
Intercepting patients before they go outside your office to address their complaints is the paramount goal. Always attempt to address grievances with a sense of urgency.
The precipitating factors of complaints generally, and fee disputes can be:
Communicate with the Patient & Establish an Informed Consent Process
How and what you communicate to your patients is pivotal in avoiding confrontation regarding fees and complications. You have an ethical and legal obligation to obtain the patient's informed consent. Besides the risks, benefits, and alternatives, an informed consent conversation should also focus on treatment costs and expectations.
The consent process must include honest and forthright information regarding fees. What do those fees cover, and what is not included?
Documentation is Always Important
Documentation should include any warranties being offered and what is covered and excluded. The informed consent process should serve to temper the expectations that the patient should or should not have about the outcome of the treatment and its cost. Always be mindful that patient’s expectations are usually unrealistic. When engaging with a patient in a high-cost, complicated, and esthetic-driven treatment plan, take time before starting treatment to allow the patient to fully absorb the information you provided in the informed consent process and ensure they understand what they are agreeing to.
Disputes will arise despite your best efforts to inform the patient thoroughly. The patient will often demand a fee refund or retreatment at no cost. How you handle a tense situation will many times affect the outcome. It is always preferred that the treating doctor personally lead this discussion (especially when the complaint is about treatment) with a witness present.
Try to Diffuse the Situation & Be Empathetic
Put yourself in your patient’s shoes. Try to see the situation from their perspective. The mere fact that they raised the concern means it is important to them. Your initial response should be face-to-face or a phone call. Using email or text feels impersonal, and also creates a “record” that is later discoverable. Be empathetic and avoid being defensive, no matter how unreasonable or spurious the complaint may seem. Your goal should be to diffuse the situation.
Always allow the patient to state the problem completely, without interruption or argument. Accept the patient’s feelings/opinions. Telling a patient their feelings or opinions are wrong only escalates the conflict. Show real concern and empathy. Ensure the patient feels their grievances have been heard and understood. Assure the patient their grievance will be fairly handled. DO NOT make any promises to the patient.
It is of utmost importance to intercept patients before they leave your office premises to tend to any grievances they may have. Approaching grievances with a profound sense of empathy and urgency is highly recommended.
Disclaimer: The information contained on the DentistCare Blog does not establish a standard of care, nor does it constitute legal advice. The information is for general informational purposes only. We encourage all blog visitors to consult with their personal attorneys for legal advice, as specific legal requirements may vary from state to state. Links or references to organizations, websites, or other information is for reference use only and do not constitute the rendering of legal, financial, or other professional advice or recommendations. All information contained on the blog is subject to change.